WE AIM

to create a compelling wonderland for cyclists: unique pieces of furniture that celebrate your cycling passion also at home, with premium quality, exclusive craftsmanship, smart innovation, groovy design

BECAUSE PASSION MATTERS


WHY VADOLIBERO

When we started imagining Vadolibero - in Italian it means “I go free”, our brand soul - a few years ago, the “cycling Renaissance” hadn’t begun yet.

Today we are perfectly tuned in with the latest trend: more and more people in the world see the bicycle as a symbol of freedom, design, movement and performance. In other words, as an expression of themselves and their lifestyle. That’s why they want to enjoy its beauty also when they are not on the saddle. As a true work of art.
We want to celebrate this catching passion, shaping it into unique products.

our mission

Vadolibero is a company based in Milan, the capital of design and fashion in Europe. Breathing this creative DNA, we want to make biker’s life easier and more special. Since not every product is made equal, here in Vadolibero we put in more heart, mind and time to bring to life a world with a high rate of passion, creativity and innovation.

All creations are designed in-house by Vadolibero and are produced by a carefully selected Italian supplier chain, in the heart of the high end design district. Skilled craftsmanship and premium materials make them unique products meant to last a lifetime. You can change your bicycle, Vadolibero creations will last forever.

US

Antonella Grua
co-founder & ceo

a lifestyle journalist who is convinced that bicycles can make a better world: with a mix of logic and intuition, she rides the steed enjoying the breeze

Ran Reuveni
co-founder & head of design

a portrait photographer in love with cycling: “nothing is impossible” is his motto, that rules his creative mind, his aesthetic vision and his obsession for details


MANIFESTO

( 10 GOOD REASONS TO SPREAD THE PASSION FOR CYCLING )

  1. it makes you see the world through different eyes. and when you are plen-air, you fully enjoy smelling, hearing and touching around
  2. it makes the heart and the big lungs stronger
  3. it shapes buns of steel and chiseled legs
  4. it’s definitely faster than walking, and even faster than cars in short distance trips (up to 6 km): and while drivers honk at each other, you feel the breeze and enjoy the sights off the roadside
  5. it grants unlimited parking place, even downtown: you can store a dozen bicycles in a single car-sized parking place
  1. it reduces stress and the risk of high blood pressure and diabetes
  2. it doesn't pollute air and ears
  3. it burns fat, not gasoline: pedalling only 10mph, a 140-pound cyclist burns about 400 calories an hour. you can cancel your gym membership. and no waiting in line for the treadmill
  4. it provides a democratic mobility: from children to... the wisest people
  5. cyclists are better lovers. according to a study led by Dr. Romualdo Belardinelli, director of the Lancisi Heart Institute in Ancona (Italy), the aerobic effects of a ride are comparable to Viagra, because both widen blood vessels