June 7, 2015
First public appearance and official debut for vadolibero at Fuori Salone 2015. In the beautiful Magna Pars Suites Milano, in via Forcella 5, bike shelf and bike butler finally revealed themselves. The reactions? “Beautiful idea” was the most common comment.
“This is the bike’s home!”. That’s how people
reacted to Bike Shelf, the book shelf organizer
designed to open the living room to bikes.
Design people understood right away the soul of ride home collection: to meet with style and functionality the needs of whom takes his or her bike inside the house. with two peculiar proposals, conceived to park the bike (and its accessories) at home. Or better: inside it.
And there’s more to it. bike shelf, the book shelf with a powerful led lamp (handlebars shaped), by night becomes an artistic installation to showcase every bike frame. And bike butler is the most efficient wall-pocket: not only it is freestanding, but it let’s you manage everything you need to ride the bike in a small space. a novelty fully recognised by the visitors: the first borns of vadolibero have been all over the social media, with posts and retweets. A digital spontaneous word of mouth that celebrate the innovation brought by the milanese start-up.